Who, what, when, where and why
Who:
My name is Cesare Ferrari and I’m a global sales and marketing leader for the medical device sector with more than 20 years of experience.
What:
A platform to share practical sales and marketing tools, tactics and strategies for international MedTech professionals. I will share ideas and expertise that could be helpful in your everyday life.
When:
My promise is a post every 2 weeks.
Where:
Here on my blog page and on LinkedIn. Don’t miss a post, subscribe now here.
Why:
The purpose of this blog is to help sales and marketing professionals, especially if working in small and medium size medical device companies, with their sales and marketing challenges by sharing ideas and experience that I gained throughout my career. Please feel free to comment and share your thoughts too.
Check my latest post
Beyond the Product Life Cycle: Limitations & Insights
Building a Winning Brand Strategy for Medical Device Start-ups
Mastering the Product Life Cycle: Strategies for Medical Products
Maximizing Profits with Value-Based Pricing in the Medical Devices Sector
Maximizing Profit: The Art of Skimming and Penetration Pricing
Cost vs. Competitive Pricing: What’s Best for Medical Device Companies
Key factors to consider for successful medical device pricing
Navigating the Pricing Labyrinth: Pricing Strategies for Success in MedTech
