Who, what, when, where and why

Who:

My name is Cesare Ferrari and I’m a global sales and marketing leader for the medical device sector with more than 20 years of experience.

What:

A platform to share practical sales and marketing tools, tactics and strategies for international MedTech professionals. I will share ideas and expertise that could be helpful in your everyday life.

When:

My promise is a post every 2 weeks.

Where:

Here on my blog page and on LinkedIn. Don’t miss a post, subscribe now here.

Why:

The purpose of this blog is to help sales and marketing professionals, especially if working in small and medium size medical device companies, with their sales and marketing challenges by sharing ideas and experience that I gained throughout my career. Please feel free to comment and share your thoughts too.

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Check my latest post

The characteristics of modern medical sales 
The characteristics of modern medical sales 
29/09/2024
Today, selling medical devices or drugs requires a wide range of skills, which I identified and discussed in a previous post.   In this post, I’ll discuss the characteristics of...
The skills of successful medical sales reps 
The skills of successful medical sales reps 
14/09/2024
If you’re one of those asking what skills a medical sales rep will need to have to successfully navigate the complexity in today's highly competitive medical market, you’ve arrived at the an...
Mastering Account Targeting in Medical Sales: A Strategy for Maximizing Value and Efficiency  
Mastering Account Targeting in Medical Sales: A Strategy for Maximizing Value and Efficiency  
30/08/2024
This is the fifth post about targeting, and I will talk about account targeting. Since the subject of this post is strongly related to previously discussed content, I suggest you access the ...
It’s Time for My Summer Break
It’s Time for My Summer Break
30/07/2024
As the summer season approaches, it's time for my usual break. For a few weeks, I will pause my postings and plan to return to my regular schedule of bi-weekly updates in September. Befor...
Medical Sales Targeting (Part 4) 
Medical Sales Targeting (Part 4) 
22/07/2024
One of the challenges in medical sales is disseminating the right messages to the right doctors at the right time. Previously, I discussed how to identify the right customer and pass the rig...
Medical Sales Targeting (Part 3) 
Medical Sales Targeting (Part 3) 
06/07/2024
Previously, I discussed that I consider sales force targeting essentially identifying the most promising prospects and suggesting the right product with the right message at the right time. ...
Medical Sales Targeting (Part 2) 
Medical Sales Targeting (Part 2) 
22/06/2024
Are you looking to improve your sales force targeting and medical sales results?  In my previous post, I covered the importance of sales force targeting, some typical errors, and the...
Medical Sales Targeting (Part 1)
Medical Sales Targeting (Part 1)
07/06/2024
Reaching the right doctor with the right product, and the right message, at the right time is the essence of targeting and medical marketing in general.   If you are a medical s...
How To Get The Right Insights From The VOC
How To Get The Right Insights From The VOC
28/05/2024
Recently I’ve been discussing with a founder of a MedTech start-up on the importance of collecting the VOC (Voice of the customer) and validating the high-risk hypothesis.  I’ve come to o...

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