Who, what, when, where and why

Who:

My name is Cesare Ferrari and I’m a global sales and marketing leader for the medical device sector with more than 20 years of experience.

What:

A platform to share practical sales and marketing tools, tactics and strategies for international MedTech professionals. I will share ideas and expertise that could be helpful in your everyday life.

When:

My promise is a post every 2 weeks.

Where:

Here on my blog page and on LinkedIn. Don’t miss a post, subscribe now here.

Why:

The purpose of this blog is to help sales and marketing professionals, especially if working in small and medium size medical device companies, with their sales and marketing challenges by sharing ideas and experience that I gained throughout my career. Please feel free to comment and share your thoughts too.

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Check my latest post

Mastering the Product Life Cycle: Strategies for Medical Products
Mastering the Product Life Cycle: Strategies for Medical Products
23/03/2025
All medical products, devices, or pharmaceuticals go through their life cycle.   The complete product life cycle is the period of time that begins with the development of a prod...
Maximizing Profits with Value-Based Pricing in the Medical Devices Sector
Maximizing Profits with Value-Based Pricing in the Medical Devices Sector
12/03/2025
This is the third article on strategic pricing. In the first, I discussed cost pricing and competitive pricing for medical devices. In the second, I examined skimming and penetration pricing...
Maximizing Profit: The Art of Skimming and Penetration Pricing
Maximizing Profit: The Art of Skimming and Penetration Pricing
23/02/2025
This is the second article on strategic pricing, you can find the first article here. There I discussed cost pricing and competitive pricing for the medical device sector.    ...
Cost vs. Competitive Pricing: What’s Best for Medical Device Companies
Cost vs. Competitive Pricing: What’s Best for Medical Device Companies
07/02/2025
This is the first article about common pricing strategies for medical devices. I previously discussed the importance and impact of an effective pricing strategy here. I also highlighted the ...
Key factors to consider for successful medical device pricing
Key factors to consider for successful medical device pricing
23/01/2025
Setting a pricing strategy for a medical device is not an easy job.   Many factors impacting the pricing of medical devices are in continuous evolution; therefore, companies tha...
Navigating the Pricing Labyrinth: Pricing Strategies for Success in MedTech 
Navigating the Pricing Labyrinth: Pricing Strategies for Success in MedTech 
11/01/2025
“There are two fools in every market—one asks too little, another asks too much.”   Old Russian Proverb  The subject of a good pricing strategy has been long debated, r...
Holiday Recap: Top Medical Sales and Marketing Insights of 2024
Holiday Recap: Top Medical Sales and Marketing Insights of 2024
20/12/2024
As we approach the festive season, it's a perfect time to reflect on some of the most popular and impactful medical sales or marketing posts of 2024. My Top Medical Sales and Marketing Insig...
The Cornerstone Of Great Medical Value Propositions: The Customer
The Cornerstone Of Great Medical Value Propositions: The Customer
07/12/2024
The value proposition of a medical device or a drug is one of the key determinants of its commercial success. I’ve deeply analyzed this subject in 4 different articles and you can read all a...
What makes a good value proposition for Medical products?
What makes a good value proposition for Medical products?
23/11/2024
At the heart of every strong medical product success is a good value proposition, here you’ll find out what makes a great one. The influential powers that determine customer preference ma...

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