Who, what, when, where and why
Who:
My name is Cesare Ferrari and I’m a global sales and marketing leader for the medical device sector with more than 20 years of experience.
What:
A platform to share practical sales and marketing tools, tactics and strategies for international MedTech professionals. I will share ideas and expertise that could be helpful in your everyday life.
When:
My promise is a post every 2 weeks.
Where:
Here on my blog page and on LinkedIn. Don’t miss a post, subscribe now here.
Why:
The purpose of this blog is to help sales and marketing professionals, especially if working in small and medium size medical device companies, with their sales and marketing challenges by sharing ideas and experience that I gained throughout my career. Please feel free to comment and share your thoughts too.
Check my latest post
The 4 Types of Medtech Innovation
Are you launching, soft-launching or just releasing your new product?
Factors That Affect The Success Of A New Medical Device Launch
The ugly truth of new medical devices
Value proposition design for medical products (Part 4)
Value proposition design for medical products (Part 3)
Value proposition design for medical products (Part 2)
Value proposition design for medical products (Part 1)
