If you have ever asked yourself one of the questions below, you are not alone in the medical devices arena and you are in the right place.
-How can we get more customers?
-What is the correct positioning for this medical device?
-How can we have a better involvement from the sales force?
-Why is the product not performing as expected?
-How can we develop better products?
-Why is this distributor underperfoming?
Who am I?
Hi, my name is Cesare Ferrari and through this platform I will be sharing insight into fundamental marketing and sales, useful tools, and specific tactics & strategies for the medical device sector. My hope is that my recurring posts will help you make impactful improvements to your everyday professional life.
I’m a global sales and marketing leader with more than 20 years experience in the healthcare business. My academic background is pharmaceutical chemistry plus an ex-MBA. I have extensive sales & marketing experience in the pharma and medical device industries for both small and large companies. Throughout my entire career I have dedicated myself to consistently be at doctors’ side helping to solve their problems.
I’m Italian, as you can most likely gather from my name, however, I currently reside in Switzerland with my wife, Mrs. Annalisa Verga Ferrari MD, and our 2 kids, Maddalena and Pietro.
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