This is my last post before my usual Christmas break from writing and publishing. I will return to my blog, my LinkedIn page and your inbox on January 9th.
Looking back at 2022, I wanted to share some reflections on my focus areas and four of the most interesting posts I published.
About 2022
In 2022 one of my objectives was to create more pragmatic and useful medical sales and marketing content.
Today, looking back at what I published, I’m happy about the posts and the comments.
What makes me even more satisfied are the conversations I had with some of you regarding the content.
During these exchanges I always received an extremely positive feedback.
I’m very excited about continuing to produce meaningful and practical content about Medical Sales and Marketing.
In case you missed, this post about branding for the medical device market was my most popular post on LinkedIn.
Conversely a couple of articles had an engagement lower than expected.
The first was about marketing lessons from other people mistakes and the second discussed about “customer is the kind” mindset. I think the holiday season is a good opportunity to give these posts a second chance.
Another objective for 2022 was to increase content distribution through other platforms to make sure that my best content could reach a larger audience.
I’m very happy about being accepted as guest expert by www.meddeviceonline where my first article about identifying the early adopters of a new medical technology was published in September.
Looking into 2023
The 2022 was about creating new content in a more structured way and refining my thinking and practice around medical sales and marketing. In 2023 I will follow the same pathway and I will continue my cooperation with www.meddeviceonline.
I’m still in the process of drafting my goals for the next year and while I don’t know exactly the topics I will focus on.
Some recent experiences provide me inspiration for some themes I want to tackle:
- Tradeshows
- Customer satisfaction
- Medical product commoditization
- Business plans
- The role of international sales manager
Last a big thank you goes to you as my readers.
The impact my bi-weekly posts can bring to your everyday work is why I am doing this.
Happy holidays!
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