Blog

12Feb 2021 by cesare ferrari

What Every Marketer Should Know about the Sales Force

Sales

Where It All Began: I started my career; in sales. And I think that when you have been a salesperson, you will always be a salesperson as that has been my experience. If you work as a marketer or are considering the role, then having a background in sales will help you understand the customer and the challenges of the sales force better. It is also necessary to understand the various sales models in successful marketing, as; it can help you yield far more sales conversion. That said, here is an easy guide to what you should know about the various salesforce models: The Profit Driving Force Of The Company When discussing direct, indirect, and hybrid sales models, I like to use the term “salesforce,” instead of “channel” in describing…

30Jan 2021 by cesare ferrari

If You Want To Build A Customer-Centric Innovation In The Medtech Industry, Then You Must Listen To The Customer

Upstream marketing

Since you have been following my previous posts, I bet you are eager to know the role of customers in product development, as I am to share with you. So, let’s get started! Most companies, including start-ups, and SMEs, are quick at promoting a customer-oriented product or service, making Customers feel that they have them in mind. But in reality, how many companies investigate extensively to find out the needs of their customers or potential customers? The margin can sometimes be very minimal, that is because some companies have unconsciously cultivated the culture of speaking instead of listening to their clients. It's the same thing in the product development process of medical devices, and it sometimes seems as though Customers are not properly-consulted during this process, and they are left…

18Jan 2021 by cesare ferrari

If You Want To Build a Customer-Centric Innovation In the Medtech Industry, You Don’t Have To Always Listen To The Customer

Upstream marketing

Does that sound strange to you? Customers are the soul of any business organization. Without them, most businesses and corporate organizations will go bankrupt, and that is a fact. As a result, companies, including the MedTech industry, invest lots of resources into customer relations and satisfaction, as it is the cornerstone for any successful business. In truth, products and services revolve a lot around customers and their needs. However, there is a twist to the rule when it concerns the Medtech industry, and in case you are wondering where this is all heading, just follow closely. Let's Begin Here: Do you realize that listening to your customers every time will not help you build a customer-centric innovation in Medtech? I know it sounds counter-intuitive and contradictory. You may want to…

05Jan 2021 by cesare ferrari

Why A Blog On Medical Device Sales and Marketing?

Other

I have decided to start a blog on medical device sales and marketing as an avenue to share some lessons that the medical market has taught me within several years of experience in my career... And because learning never ends, you can always expect more enriching and enlightening content from me. My entire career has seen me working with physicians, taking on a role as a sales medical representative for a big pharmaceutical company. After which, I now specialize in medical devices. One of the most impactful experiences I continue to enjoy in the medical line is the privilege availed me to meet, interact, and work with lots of doctors in different specialties and from various countries. I have learned so much since I decided on the medical career, and…