Some key factors helping companies in deciding the sales model
Introduction: What is the optimal sales model, and what factors should you prioritize when deciding on an efficient and effective sales approach? In my previous post, I discussed an easy guide to being an effective sales manager or marketer, by understanding the sales force model. Here, we'll take several steps further and learn about the sales models; that is, fundamental for any medical device company entering a new market. No doubt; selecting and identifying the right sales model is not always easy; hence, in this post, I would like to suggest some factors to evaluate when deciding between the 2 main approaches; direct or indirect. 1. Financial Factors How critical is the financial risk for the company? How important is the need to control the cost of sales? Implementing a…
