
Value proposition design for medical products (Part 2)
If you found value in Part One of this series, I can assure you that this next part will make a more significant impact on your understanding of this subject of value proposition design for medical products. As a fellow practitioner, I am firmly convinced that by understanding our customers and empathizing with them, we can design products that customers will "love". It is the same reason why the customer side of the canvas is the focus of this post, so you do not want to miss any part of this, especially the concluding notes. The customer The starting point of every value proposition canvas is the customer and is why you should create customer profiles for each customer segment. You should also ensure that all the…