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6 Ways To Keep Your Medical Device Distributor Engaged And Selling For You
As mentioned in this post, I think medical device distributors are not commodities; on the contrary, they are key assets on which a company's profitability is built, and this is the essence of medical device distributor management. For a medical device manufacturer, finding a valuable partner could be a challenge; it requires a rigorous process and a bit of luck. However, once you've found the right partner to sell your products in the assigned market, the job has just started; your next concern is how to keep the distributor engaged and selling your products. Well, that's the topic of this post. Below I've listed 6 ways to keep your distributor engaged and selling for you. #1 Focus on your most valuable distributors Develop a classification of your distributors based on…