
Why Are R&D Engineers Not Spending Time With Their Future Customers?
I'm deeply convinced that it's essential for R&D engineers and medical device customers like surgeons, nurses, and other HCPs to interact closely. If you'd like to know how I arrived at this conclusion, you'll only need to continue reading; perhaps you too will see reasons with me. I realized that today it is almost impossible to find someone who insists that close contact between medical device users and R&D staff is unnecessary. However, I've often wondered, "why then are R&D engineers not spending time with their future customers?" Although I still don't know the answer to this question, I will try to explain why R&D staff should visit customers in today's post. And what they should know beforehand. A MedTech Anecdote When I joined Medtronic, a colleague told me…