Segmentation, Targeting And Positioning For Medical Devices. Part 2
Still on the subject, this is the second and final post about the strategic marketing for medical devices, which includes segmentation, targeting and positioning. Today, I'll discuss mainly; about targeting because in my experience it is the most difficult step of the process. If you're probably wondering why I'm not discussing segmentation first, well that's because I already talked about it extensively in my previous post- You can refer to it (Part 1- Segmentation) here. Introduction "You will never reach your destination if you stop and throw stones at every dog that barks."Winston Churchill This quote is inspiring and has a lot to do with today’s topic. Let me tell you the truth, it only goes to show that not every distraction requires your attention. I know it is difficult…
