Category: Sales

Introduction: What is the optimal sales model, and what factors should you prioritize when deciding on an efficient and effective sales approach? In my previous post, I discussed an easy guide to being an effective sales manager or marketer, by understanding the sales force model. Here, we'll take several steps further and learn about the sales models; that is, fundamental for any medical device company entering a new market. No doubt; selecting and identifying the right sales model is not always easy; hence, in this post, I would like to suggest some factors to evaluate when deciding between the 2 main approaches; direct or indirect. 1. Financial Factors How critical is the financial risk for the company? How important is the need to control the cost of sales? Implementing a…

Where It All Began: I started my career; in sales. And I think that when you have been a salesperson, you will always be a salesperson as that has been my experience. If you work as a marketer or are considering the role, then having a background in sales will help you understand the customer and the challenges of the sales force better. It is also necessary to understand the various sales models in successful marketing, as; it can help you yield far more sales conversion. That said, here is an easy guide to what you should know about the various salesforce models: The Profit Driving Force Of The Company When discussing direct, indirect, and hybrid sales models, I like to use the term “salesforce,” instead of “channel” in describing…