
Change this common mindset to develop better medical devices
If you have worked in the MedTech business or even in Pharma for a few years, you've probably heard some variations of this common mindset: "The user will benefit greatly from this technology that a good enough product will be okay. There is no need to investigate customer's need further." "The patient would die if they are not using our product, so the user will not consider how the product looks." "These stakeholders (nurses, scrub techs, sterile processing technicians, etc.) are not so influential; therefore, their needs will be satisfied by this basic design." "In the next generation of our product, we do not need to develop a new design because our current product's aesthetics and perceived quality are considered okay. Actually, nobody complains about it." Does this sound familiar?…