If You Want To Build A Customer-Centric Innovation In The Medtech Industry, Then You Must Listen To The Customer
Since you have been following my previous posts, I bet you are eager to know the role of customers in product development, as I am to share with you. So, let’s get started! Most companies, including start-ups, and SMEs, are quick at promoting a customer-oriented product or service, making Customers feel that they have them in mind. But in reality, how many companies investigate extensively to find out the needs of their customers or potential customers? The margin can sometimes be very minimal, that is because some companies have unconsciously cultivated the culture of speaking instead of listening to their clients. It's the same thing in the product development process of medical devices, and it sometimes seems as though Customers are not properly-consulted during this process, and they are left…
