
How To Conduct Effective Qualitative Interviews That Will Produce Great Data (part 2)
This is the second post where I'll be talking about qualitative customer interviews and here, I'll discuss the process of preparation, implementation and their most common problems. I will also enlighten you on all the serious issues that prevent you from getting useful data for better product development. You can refer to part 1 here and follow the guide below on how to conduct qualitative interviews that yield results: Piloting Another element to the interview preparation is the organization of a pilot test with colleagues or participants. The pilot test will help you in finding out limitations, or weaknesses within the interview design and will allow you to make necessary revisions. The pilot test will also assist you with the refinement of the questions and it will be a helpful…