As the summer holidays approach and the rhythm begins to slow, I want to take a moment to greet you and thank you for being part of this blog. Your feedback, loyalty, and thoughtful presence continue to inspire every post.
Before we all take a well-deserved break, I’d like to shine a little light on three posts that deserve a second look—or maybe a first, if you missed them the first time!
Posts worth revisiting:
Beyond the product life cycle: limitations & insights
Where I explored PLC limitations and practical relevance in the medical sector. Despite its flaws, the PLC still offers valuable insights—helping businesses refine strategies, optimize pricing, and plan for product evolution.
Key factors to consider for successful medical device pricing
In this post, I analyzed the key factors for a winning medical device pricing strategy. My quick-start guide explores: reimbursement, competitor pricing, nature of demand, buying process, customer value, clinical evidence, product life cycle, and more…
The market share components every marketer should know
In this latest blog post, I explored the two core components that drive market share growth: brand penetration and coverage. Understanding where your product stands along these axes can unlock powerful insights and inform your marketing initiatives.
I wish you all a bright and beautiful summer—whether it’s calm and restorative or full of splashy adventure. We’ll be back with fresh marketing insights, new reflections, and plenty more energy in August.