The holiday season is a hectic time for many people.
Between holiday shopping, holiday parties and holiday cooking, it can be difficult to find the time or energy to read during this busy time of the year.
This is the reason I normally take a pause during the holyday season.
This is my last article of 2023, and I would like to re-share a few posts on important topics for medical sales and marketing professionals.
Business plans
I have a pragmatic position on business plans and business cases. I do not consider realistic plans and planning useless. However, before starting to write a long and detailed business plan any entrepreneur or intrapreneur should focus on building and testing the product and the business model.
I have analyzed in detail the arguments in favor of and against business planning here.
Customer complaints
Customer complaints are critical in the medical device business for marketers, quality and regulatory professionals. I’m convinced that customer complaints are not a good indicator of customer satisfaction and I have discussed why in this post.
Commoditization
The commoditization of medical products is very common and a real threat to company profitability.
As a result of commoditization, business models that MedTech and pharma companies were able to implement in the past are becoming unsustainable.
This post is about strategies to implement to avoid the commoditization of medical products.
Early adopters
Many individuals often categorize early adopters as customers who are tech-savvy, young, and open to taking risks in trying out new technologies, changes, and ideas.
I think the early adopters of a new medical device are not necessarily pioneers or groundbreakers. You can check this post if you want to know how to identify early adopters and why it is so important.
Regarding 2024, some recent experiences provide me inspiration for themes I want to cover next year, for examples:
- Selecting key accounts
- Medical product value proposition
- Pricing strategies for medical products
- Product life cycle management
- Medical sales targeting
Happy Holidays!
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